Instagram head Adam Mosseri has teased upcoming generative AI features that will allow creators to alter nearly any aspect of their videos using text prompts. Powered by Meta’s Movie Gen AI model, these editing tools are expected to launch next year. Mosseri emphasized that the goal is to provide creators with more tools to bring their ideas to life, enabling them to change outfits, backgrounds, and even add accessories like jewelry.

He captioned the short preview video on Instagram, “I’m super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt. Hoping to bring this to Instagram next year. Let me know what you think.”

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In the video, Mosseri stated, “We’re working on some really exciting AI tools for you video creators out there. A lot of you make amazing content that makes Instagram what it is and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of.”

The video preview showcases Instagram’s upcoming AI editing tools, allowing users to modify their outfits, backgrounds, add accessories like jewelry, and alter their overall appearance. In one example, Mosseri’s background shifts to a snowy scene, and in another, he turns into an animated, puppet-like version of himself.

🎥 Transform your Instagram videos like never before! Meta’s Movie Gen AI makes editing effortless, turning your clips into Insta-ready masterpieces. 🚀✨ #AI #VideoEditing #Instagram #Meta
Read more: https://t.co/GhH1Sjz803 pic.twitter.com/XJywiDrOYQ
— Artificial Intelligence (@cloudbooklet) December 20, 2024

For the unversed, Meta introduced Movie Gen in October this year. The company stated users that the model will enable users to generate videos and sounds or edit existing videos using simple text inputs. At the time, Meta stated that the AI video generator would not be publicly accessible. However, today’s announcement reveals that Meta plans to use the model to provide Instagram creators with enhanced AI editing tools for their videos.

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